I hate the app that links Twitter and Facebook. At first it seems like a really good idea, I bet. You think you’ll gain followers on Twitter effortlessly while maintaining your Facebook status.
I don’t know about you but I use Facebook to connect with (or should I say spy on?) people who have a direct relationship with me – most are family, friends or acquaintances whom I’ve met in real life at one point or another. On Twitter I have peers, friends and complete strangers following me.
My Facebook status is generally more intimate (ie: how I’m feeling, what I’m up to). It’s something I’d tell a friend on the phone. If I want to share a link, photo or video I use the functionality built in to Facebook and rarely use my status to do so.
In my opinion, tweets should be less personal but more relatable, interesting, and thought-provoking. The purpose of my tweets is to trigger a response: to have others follow me, @reply or RT (re-tweet).
There is also an element of reader anonymity on Twitter. Since I don’t necessarily know all of my followers, posting a tweet is kind of like being my own publicist. I have to be careful not to complain about clients or share too much about what I’m working on out of concern for who might see it.
On Facebook, I know who will see my status and it is intended for that specific audience. I know that the bulk of my Facebook friends would not enjoy 10 reply and re-tweets flooding their news feeds each day.
You get it now, I hope. Different audiences equals different statuses/tweets. And remember – nobody wants your posts showing up in their feed aggregator twice!



